Job Details
Posting Date
06/04/2021 Expiry Date 06/05/2021 Job Reference Number: 1631-2021-04-06T12:50:23
Editor
Category Non Faculty Vacancies
College Departments
Department Marketing and Student Recruitment Department
Job Purpose

As part of the Marketing and Student recruitment team this post plays a key role in helping to raise the profile and awareness of the University of Sharjah brand through the implementation and coordination of a range of marketing, communications and recruitment activity, with particular responsibility for coordinating the institutions online marketing activity.

The post holder is responsible for digital content creation and management, and for developing and maintaining the online presence of the institution on its website, intranet, social media and partner websites.

The post holder will work as part of a small team on the design and maintenance of our online presence, in order to raise the impact and profile of the University.

Based in the Marketing and Student recruitment team, the role holder will work closely with colleagues from IT, Academic Departments and other Professional Services teams such as Library Services and Student Services.

As a transformational university with a progressive and contemporary outlook, we aim to develop our digital strategy and engage users through compelling digital content that communicates our core proposition and narrative.

The post holder will join up website design, content, creative digital features and new technologies.


Main accountabilities & expectations
  1. Help to create, implement, develop and monitor the University of Sharjah marketing and strategies and brand.
  2. Contribute to the messaging and other marketing plans, enhancing the online presence and overall brand awareness in order to advance the University's vision.
  3. Work closely with the Head of Marketing on the strategic development and implementation of the University's online and digital presence, to provide a consistent and compelling message.
  4. Create, coordinate and deliver the creative content (words, images, video) and functionality of the website and intranet, and microsites, including design, copywriting, and content, within the brand guidelines of the University.
  5. Proactively ensure website copy is current and up-do date and manage the web updating process by guiding and assisting content contributions from editors and by preparing and writing copy for web pages, working closely with the IT web team to ensure a coordinated approach across the organization.
  6. Build relationships and work effectively with Faculty and Professional Services colleagues to develop appropriate web content to promote the Academic Departments and Professional Services Departments and to implement the use of new digital and social media.
  7. Work alongside colleagues within IT to develop and maintain a regular and effective training schedule for content editors.
  8. Work with the IT Department, to help develop and evaluate our website architecture and navigation to ensure a high-quality user experience.
  9. Maintain and create content for blogs, news, video and social channels such as Twitter, Linked-In, YouTube and Facebook (or equivalent.)
  10. Review and monitor the effectiveness of the University's online marketing and promotional activity, providing regular reports and analysis on web and digital media usage and trends using Google Analytics and on-line sources, to support future marketing and recruitment activity.
  11. Provide advice to colleagues across the institution on best practices on web marketing and new media, including email campaigns, online newsletters, SEO etc.
  12. Provide support and represent the University at internal and external recruitment events as and when required, including HE Fairs, school events, open events, PR events etc.
  13. Any other duties as may be assigned from time to time by the Director of Marketing and Student recruitment or their nominee.

Job Specific Accountabilities

Operational Plans

Participate in developing the department's operational and business plans and contribute in the execution of same in line with the department's strategy in order to support the achievement of the department's strategic objectives.

Continuous Improvement

 Provide input to enhance the department's policy and procedures, and follow all relevant processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner.

Systems, Processes and Reports

Generate relevant reports and ensure that they are prepared timely and accurately and meet the department's requirements and standards.


Required Skills
  • Working knowledge of and experience with various social media technologies and platforms (Twitter, Facebook, YouTube, Instagram, LinkedIn), as well as publication and analytics tools (such as google analytics)
  • Excellent analysis, writing, editing and proofreading skills, including the ability to synthesise complex material clearly and accurately.
  • Fluent in English  and Arabic (written and spoken)
  • Self-starter and fast learner (with efficient and effective time management skills)
  • Excellent team working skills, particularly collaboration in a remote working environment.
  • Ability to think and plan strategically
  • Ability to work effectively and sensitively in a multicultural setting and with people and organizations.

Preferred Qualification & Experience

  • Bachelor's degree in an area relevant to the job description e.g. communications, marketing, etc.
  • Minimum 3 years' experience working in a related field, universities or similar organizations.
  • Additional Qualifications / Experience and working knowledge of Adobe Creative Suite would be an advantage.


Job Location University of Sharjah (Main)
Competencies

Integrity & Respect
  • Promote an openness, honesty and sincerity work environment in all communications with both internal and external customer.
  • Respect UOS core values, the dignity and culture-diversity of all members of the university's community.
Adaptability
  • Demonstrate flexibility in the face of change and respond positively to unexpected and rapidly changing work conditions.
  • Open to new ideas and initiatives relevant to own area of work.
Communication
  • Able to communicate effectively with a wide range of colleagues, by showing interest and carefully listening to their needs.
  • Keep people accurately informed and up to date.
  • Use clear, understandable language appropriate to the receiver.
Organization
  • Time Management: Determine the appropriate allocation of time.
  • Task Management: Balance conflicting priorities in order to manage workflow, ensure the completion of essential projects, and meet critical deadlines.
Conflict Management
  • Address conflicts by focusing on the issues at hand to develop effective solutions when disagreements occur.
  • Work to resolve conflict among team members by showing respect for others' opinions and working toward agreeable solutions.
Accountability & Accuracy
  • Deliver work of a high standard of quality and according to procedures, rules and regulations.
  • Accept full responsibility for self and contribution as a team member.
  • Display a strong commitment to organizational success.


Job Criteria
Gender Male or Female
Qualification Bachelor's degree/higher diploma
Relevant Experience 3 or more
Living In UAE Open for all