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Brand Development Specialist |
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CATEGORY
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Non Faculty Vacancies |
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College
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Departments
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Department
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Marketing Department |
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Job Purpose
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The Brand Development Specialist leads the development and execution of strategic brand initiatives and integrated marketing campaigns, ensuring a strong, consistent, and distinctive institutional brand. The role leverages data-driven insights, creative execution, stakeholder collaboration, and vendor management to enhance the University’s reputation, strengthen market presence, and support its long-term strategic goals.
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Main accountabilities & expectations
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Strategic Brand Management and Identity Governance
- Support the development and continuous evolution of the University’s brand strategy in alignment with institutional objectives.
- Ensure consistent application of brand identity, guidelines, visual standards, and tone of voice across all communication channels and touchpoints.
- Maintain central brand assets, templates, guidelines, and digital resources, and provide brand guidance and best-practice support to internal teams.
Campaign Planning and Creative Execution
- Plan, coordinate, and deliver integrated marketing and promotional campaigns across digital, traditional, and offline channels.
- Develop creative briefs, coordinate with internal creative teams and external agencies, and oversee the production of campaign materials.
- Review and approve marketing and promotional content to ensure quality, consistency, and alignment with institutional brand standards.
Events, Activations, and Sponsorships
- Plan and execute corporate events, exhibitions, outreach initiatives, and brand activations that enhance institutional visibility and engagement.
- Maximize the value of sponsorships and strategic partnerships to strengthen the University’s brand presence and audience reach.
Market Intelligence and Performance Optimization
- Monitor market trends, competitor positioning, and emerging opportunities to inform brand and marketing strategies.
- Track and analyze campaign performance using relevant quantitative and qualitative metrics.
- Prepare post-campaign reports with insights, ROI analysis, and actionable recommendations for continuous improvement.
Agency, Vendor, and Budget Management
- Develop and maintain effective relationships with creative agencies, media partners, production suppliers, and external vendors.
- Manage assigned marketing budgets, negotiate vendor terms, and ensure projects are delivered on time, within budget, and to the required quality standards.
- Undertake other professional duties and departmental initiatives as assigned by the Line Manager.
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Required Skills
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Excellent verbal, written, and presentation skills in translating ideas into compelling marketing copy and executive updates.
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Excellent working knowledge of personal computer applications with an emphasis on MS Office applications such as Excel, Word, and Teams.
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Deep understanding of strategic brand positioning, identity frameworks, and brand governance.
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End-to-end campaign architecture across print, digital, social media, and experiential touchpoints.
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Capability to interpret market trends, benchmark competitors, and translate analytics into actionable strategies.
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Ability to brief, direct, negotiate with, and evaluate third-party agencies and suppliers.
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Sound management of project allocations, vendor invoicing, and campaign budgeting.
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Skilled in consulting with diverse organizational stakeholders and influencing cross-functional teams.
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Data-driven mindset with strong capability in campaign ROI analysis and post-campaign reporting.
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Exceptionally organized with the ability to manage multiple competing deadlines concurrently.
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Desirable Requirements
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- Minimum of a Bachelor’s degree in Marketing, Brand Management, Business Administration, Communications, or a relevant discipline.
- Professional Certification (e.g., CIM, AMA, or specialized digital/brand strategy certificates) would add an advantage.
- 6-8 years of UAE experience in brand management, integrated marketing, or corporate communications, preferably in higher education institutions.
- Proven track record of managing end-to-end multi-channel marketing campaigns from conceptualization through post-campaign analysis.
- Demonstrated experience managing external creative, media, and production agencies.
- Priority is to UAE Nationals.
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Job Location
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University of Sharjah (Main) |
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Job Criteria
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Gender |
, Male, Female, |
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Qualifications |
Bachelor's degree/higher diploma |
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Relevant Experience
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6 |
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Living In UAE |
Open for all |
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Nationality |
, All, |
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