​​ِAs the Brand Development Specialist, to lead the development and execution of strategic brand initiatives and integrated marketng campaigns, ensuring strong, consistent, and distinctive institutional brand. The role leverages data-driven insights, creative execution, stakeholder collaboration, and vendor management to enhance the University's reputation, strenghen its market presence, and support its long-term strategic goals. ​

​Strategic Brand Management and Identity Governance 

• ​Contribute to strengthining the University's brand identity and positioning in alignment with institutional objectives. 
• Ensure consistent use of brand identity, guidelines, visual standards, and tone of voice across all communication channels and touchpoints. 
• ​Support internal departments in applying the University's branding requirements. 

Campaign Planning, Management, and Creative Execution 

• Plan, coordinate, and deliver integrated marketing and promotional campaigns across digital, traditional, and offline channels.
• Work with creative briefs, coordinate with internal creative teams and external agencies to develop effective marketing content and romotional materials.
  
• Ensure all campaing outputs reflect the University's identity and communication standards. 
  

Events, Activations, and Sponsorships

• Coordinate branding activities for exhibitions, events, and community initiatives.
• Support sponsorships and partnerships that increase the University’s visibility and audience engagement.​

​​Market Intelligence and Performance Optimization

• Identify market trends and assess competitor activities to support marketing decisions.
• Evaluate campaign results and identify opportunities to improve performance.
• Prepare reports highlighting campaign outcomes and recommendations.
  

Agency, Vendor, and Budget Management

• Coordinate with external agencies, suppliers, and media partners to ensure effective project delivery.
• Monitor assigned budgets, supplier costs, and project timelines.
• Ensure deliverables meet agreed quality standards and deadlines.​​

• Strong understanding of brand development, positioning, and identity management.
• Excellent written, verbal, and presentation skills.
• Ability to develop and coordinate integrated marketing campaigns.
• Strong research and analytical skills, with the ability to interpret market trends and campaign results.
• Experience coordinating creative agencies, suppliers, and external partners.
• Understanding of marketing budgets, project costs, and vendor management.
• Strong communication and relationship-building skills.
• Proficiency in Microsoft Office applications, particularly Excel, Word, and Teams.
• ​Excellent organizational and time-management skills, with the ability to handle multiple priorities.

• Minimum of a Bachelor’s degree in Marketing, Brand Management, Business Administration, Communications, or a relevant discipline.
• Professional Certification (e.g., CIM, AMA, or specialized digital/brand strategy certificates) would add an advantage.
• 6-8 years of UAE experience in brand management, integrated marketing, or corporate communications, preferably in higher education institutions.
• Proven track record of managing end-to-end multi-channel marketing campaigns from conceptualization through post-campaign analysis.
• Demonstrated experience managing external creative, media, and production agencies.
• Priority is to UAE Nationals. ​